Believing nature holds the secret to human health, two American brothers, Sidney and Albert Musher began studying the benefits of oat in 1945. Oat was an ingredient used in skincare since ancient times for its ability to soothe and nourish the skin. The brothers discovered the powers of finely-milled colloidal oatmeal to help soothe dry, compromised skin. The famous Mayo Clinic dermatologists recognized their pioneering work and the Aveeno® brand was born.
Since then, we’ve published 70 years of clinical evidence supporting the benefits of not just oat, but other natural ingredients.
More recently, our research has been instrumental in advancing the scientific understanding of the microbiome throughout the human body, at every stage of life. Today, Aveeno® scientists are industry experts on the microbial diversity of both healthy and compromised skin.
We will continue to partner with scientists who are discovering natural ingredients that enhance skin’s well-being, because we are mindful of our legacy of innovation.
And that’s one of the reasons Aveeno® has grown into a holistic beauty brand that offers transforming products for the body, face, hair, sun and baby care.